Product Manager · AI Enthusiast and Learner

Bhushan
Maheshwari

I launch 0→1 products, design AI-powered platforms, and turn user research into roadmaps that ship and scale.

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Curious builder, data-driven thinker.

I'm a product manager with 1.5+ years of hands-on experience at BrightCHAMPS, where I sit at the intersection of AI, education, and growth — launching new product categories, designing AI-led platforms, and improving monetisation across global markets.

With a B.Tech in Computer Science from Manipal University Jaipur and a NextLeap PM Fellowship (graduated as Top Fellow), I bring a technical foundation that lets me collaborate deeply with engineering and data teams.

I thrive in cross-functional, fast-moving environments where clarity, speed, and user empathy matter — and where ambiguous problems get turned into shipped products.

250+
Nano Skills enrollments in 30 days
$2K+
Incremental revenue in week one
8%
Enrollment uplift from AI worksheets
4.8★
Learner rating for Nano Skills

Where I've worked.

Jan 2025 – Present
BrightCHAMPS
India · EdTech
Associate Product Manager
Driving 0→1 product launches, AI-led platform scaling, monetisation, and customer experience improvements across global education verticals.
  • 0→1 Product Launch: Led launch of Nano Skills — a self-paced learning category — achieving 250+ enrollments and a 4.8+ learner rating within 30 days.
  • Growth & Monetisation: Designed a Diamond Bundle purchase flow and automated enrollment engine, reducing drop-offs by 13% and generating $2,000+ incremental revenue in week one.
  • Retention Initiative: Launched 1,800+ AI-generated practice worksheets as a freemium initiative, contributing to an 8% increase in enrollments across Grades 1–8.
  • AI Teacher Onboarding: Designed end-to-end AI-enabled platform with automated resume screening, audio assessments, and intelligent scoring.
  • AI Teaching Quality Engine: Built a performance evaluation system using Amazon Nova Lite with prompt-based scoring frameworks for standardised classroom audits.
  • AI Training Platform: Deployed a personalised teacher training platform with real-time personalised training workflows.
Oct 2024 – Dec 2024
BookMyShow
India · Consulting
Product Consultant
Consulted on improving trust, safety, and user experience for high-demand event bookings through scalable product interventions.
  • Trust & Safety: Designed a government ID-based verification flow targeting a 90% reduction in ticket black-market resales.
  • Marketplace Innovation: Conceptualised a secure P2P ticket exchange ecosystem with CAPTCHA-based bot prevention.
  • Customer UX: Identified pain points via user journey analysis and proposed scalable product solutions.

Tools of the trade.

Product & Strategy
User Research PRD Writing Sprint Planning Stakeholder Management Competitive Analysis Go-to-Market User Journey Mapping A/B Testing Funnel Analysis KPIs & Metrics Wireframing Systems Thinking
Data & Analytics
SQL Google Data Studio MetaBase Google Analytics
Tools & Platforms
Jira Confluence Figma Notion Whimsical LLMs & AI Tools Amazon Nova Lite Shopify Meta Ads

Things I've built.

Operations · StrategyTop 5%

Uber Operations Optimization

Designed a scalable shuttle ecosystem to optimise Uber's operations and maximise revenue during high-demand concert events.

  • End-to-end shuttle pre-booking with route identification and ticket ID verification
  • Staggered pricing models and demand-forecasting driven timing options
  • Placed in top 5% of all participants
UX · Product Strategy

Swiggy Instamart Product Improvement

Designed a voice-enabled shopping journey and cart optimisation features to enhance product discovery and Average Order Value.

  • Personalised cart analysis page targeting higher AOV and conversion
  • Voice-command interface for friction-less item additions
  • Comprehensive PRD and high-fidelity wireframes
Growth · Engagement

Zomato Reviews Growth Strategy

End-to-end 4-milestone product initiative to increase text review volume on Zomato's platform, from research to PRD.

  • Benchmarked review systems across Amazon, Uber, Google Maps, Myntra
  • Gamified review flows with cashback, scratch cards, and leaderboards
  • Full PRD with user stories, system design, and A/B test strategy
AI · Product Design

Ixigo — LUNA AI Travel Assistant

Designed an AI-powered travel assistant to simplify trip planning — destination discovery, visa guidance, and end-to-end booking.

  • Identified traveller pain points: fragmented planning, visa gaps
  • User flows for mood/budget/seasonality-based recommendations
  • Designed to improve activation and booking conversion

How I think through problems.

01
BrightCHAMPS · EdTech

Launching Nano Skills: a 0→1 self-paced learning category

The Problem

BrightCHAMPS had a live-class model but no self-paced product. Learners wanting flexible schedules had no offering — leading to unmet demand and missed revenue.

The Approach

Identified the learning gap through customer interviews and behavioural data. Defined MVP scope, worked with engineering and design, and drove cross-functional alignment for a fast launch.

The Outcome
250+
Enrollments in 30 days
4.8★
Learner rating
02
BrightCHAMPS · Monetisation

D2C enrollment funnel: reducing drop-offs and driving revenue

The Problem

The D2C enrollment journey had significant drop-offs — no bundle clarity and no automated post-purchase enrollment, causing friction and lost conversions.

The Approach

Audited the funnel via analytics and user research. Designed the Diamond Bundle flow and built an automated enrollment engine. Ran rapid iteration with engineering.

The Outcome
13%
Drop-off reduction
$2K+
Revenue in week one
03
LinkedIn · Product Teardown

Push notification strategy: reducing fatigue, improving engagement

The Problem

LinkedIn's notifications sent too many irrelevant alerts — causing overload, opt-outs, and reduced trust across job seekers, recruiters, and professionals.

The Approach

Mapped notification journeys for 3 key user personas. Proposed AI-driven contextual notifications with optimal delivery windows and priority controls.

The Outcome
6
Success metrics defined
3
Personas mapped
Read full case study ↗
04
BookMyShow · Trust & Safety

Redesigning high-demand ticketing: combating fraud and bot abuse

The Problem

Concert tickets were bulk-purchased by bots and resold at 3–10× price in black markets, destroying trust for genuine users.

The Approach

Designed a govt. ID verification flow and a secure P2P ticket exchange marketplace with CAPTCHA bot prevention and transparent allocation mechanisms.

The Outcome
90%
Target fraud reduction
Read full case study ↗
05
Google Play Store · UX Audit

Nielsen Heuristics evaluation of the app discovery experience

The Problem

The Play Store had inconsistent categorisation, limited error recovery, and poor help discoverability — reducing trust and increasing user frustration.

The Approach

Applied Nielsen's 10 Usability Heuristics across search, discovery, installation, updates, and support flows with prioritised recommendations.

The Outcome
10
Heuristics evaluated
Read full case study ↗

Learning that compounds.

Oct 2020 – June 2024
Manipal University Jaipur
CGPA: 8.61
B.Tech, Computer Science Engineering
Strong technical foundation in software engineering and systems design — directly informing how I collaborate with engineering teams as a PM.
Jul 2024 – Oct 2024
NextLeap
Graduated as Top Fellow
Product Management Fellowship
Intensive 9-week PM program. Delivered 5 case studies and a 4-milestone Zomato product project. Skills: user research, PRDs, roadmapping, wireframing, metrics.
View fellowship portfolio ↗
Certifications
Google
Data & Business Analytics — Professional Certificate
Data analysis, visualisation, and business intelligence using Google's toolset.
View certificate ↗
Oracle Academy
Database Foundations
Relational database design, SQL querying, and data management principles.
View certificate ↗

Let's build something
together.

Open to Associate PM and PM roles. Always happy to chat about product, growth, or anything in between.